Archive for 2014


One simple way to bring your stories to life

Posted by  Shawn Callahan —May 9, 2014
Filed in Business storytelling

Often people mistakenly think oral stories are about words when in fact good oral stories are about pictures and emotions. When you hear a story and can see it happening you’re transported to the place where it’s taking place and you relive it with the teller. This natural and effortless collaboration between teller and listener […]

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The world is flat

Posted by  Mark Schenk —April 30, 2014
Filed in Fun

The opening paragraph of Tom Friedman‘s 2005 book ‘The World is Flat‘ is: No one ever gave me directions like this on a golf course before: “Aim at either Microsoft or IBM.” I was standing on the first tee at the KGA Golf Club in downtown Bangalore, in Southern India, when my playing partner pointed […]

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3 reasons why certain stories really resonate

Posted by  Shawn Callahan —April 24, 2014
Filed in Business storytelling

This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote on strategic stories. In the workshop I asked the participants to think of a good leader and share a story that illustrates why you think they’re outstanding. One participant shared […]

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Whodunnit? Using names in business storytelling

Posted by  Mark Schenk —April 22, 2014
Filed in Business storytelling

Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, what is it that holds people back from using more examples in business? One of the reasons is our reluctance to name individuals. Instead of talking about Mary, an accounts […]

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Whoever tells the best story wins

Posted by  Mark Schenk —April 16, 2014
Filed in Fun, News

In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and heavily annotated copy sits in front of me. The book has been widely acclaimed as one of the most influential business storytelling books written. Her other titles include Whoever Tells […]

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How to trigger positive stories about your business

Posted by  Shawn Callahan —April 8, 2014
Filed in Anecdotes, Business storytelling

I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out did something remarkable, something out of the ordinary. The Palace Grill in Santa Barbara is a Cajun restaurant. Lots of people line up to get a table. Lots of buzz. […]

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A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring at hundreds of colourful sticky notes on a wall. They were the result of a day’s efforts by the senior management of my company, Mahindra Holidays, to create a corporate […]

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, 80-slide PowerPoint presentations sprinkled with made-up words and forgettable catchphrases … It’s hard for a salesperson to understand this brand bumf, much less translate it into something they can share […]

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How to deliver an effective business story

Posted by  Mark Schenk —March 11, 2014
Filed in Business storytelling

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… So, remembering that we are talking about business storytelling here, my advice is that you spend 98% of your effort thinking about the story: its point, the details necessary to […]

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