Anecdote turns 10

Posted by  Shawn Callahan —August 11, 2014
Filed in News

10 years ago on this date I wandered into the registration office to register Anecdote as a new business with the view that we could use story techniques to bring more humanity back into the workplace. My long-term business partner and dear friend Mark joined soon after and in those early days our customers were a little bemused by the idea that stories could make a difference. How have things changed.

Happy Birthday balloons in the sky

We were probably a little before our time but we persisted and as we narrowed our focus to helping leaders influence and inspire with stories as well as helping companies tell the story of their strategy, we found ourselves getting busier and busier.

Today our programs are delivered around the World by Anecdote and a network of business partners who are also passionate about the role stories can have in business.

A big thanks to Mark for being a great business partner and friend. Anecdote would not exist without you.

Thanks to the Anecdote team. You rock Helen, Kerenza, Ron, Paul and Jason.

And thanks to all our great supporters, clients, families and friends.

And finally a big hug and kiss to Sheenagh who has been a solid supporter and cheerleader despite the ups and downs of running a business. Thanks honey.

We are looking forward to the next 10 years.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


  1. IC says:

    Hi Mark & Shawn,

    Awesome. Congratulations.

    I am living a life I dreamt of because of you guys.

    I feel like what you must have felt like 9/10 years ago. Many people I meet are, as you said, bemused with the idea.

    From you guys I take inspiration that what happened in Australia over a decade will repeat here in India as well.



  2. Ronald says:

    Hi Shawn and Mark,

    congratulations! I feel very privileged to be partner of Storytelling for Leaders. For me, bringing more humanity back to business is a very strong motivator for all my work.
    I’m looking forward to a long and successful partnership


  3. Greg Stewart says:

    Shawn and Mark,

    How exciting! Huge congratulations gents. You’ve created a wonderful business and a huge amount of really valuable IP.

    I hope you’re suitable spoiling yourselves!

  4. Jack Vinson says:

    Happy birthday! Keep spreading the joy.

  5. Shawn and Mark,

    Congratulations and thanks for an honest sharing your inspiring voyage.

    Best wishes,

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