It’s not easy to be a good boss. In a 30 year career I can count three (thanks Walt, Amy and Steve). Stanford business professor, Bob Sutton, says that acting as a shield for your employees is one of the important tasks of a leader.
And being a good boss means fostering the culture and values of the company by taking a stand and doing something remarkable so people will tell stories about it over and over again reinforcing what’s valued around here. We call this story-triggering.
This story, shared by Sutton, conveys these sentiments nicely.
In 1985, Lucasfilm’s cash-hungry Computer Division was under the pump. A then-little-known enterprise called Pixar would soon emerge from the division to become a hugely successful computer animation studio. But in the meantime, company founder George Lucas, creator of the Star Wars saga, had nagging doubts about the profitability of computer-generated movie imagery.
Lucas’ concerns were not shared by the two heads of the Computer Division, Ed Catmull and Alvy Ray Smith. The pair had been responsible for some big innovations in computer graphics, particularly in the area of rendering, and they were optimistic that they could turn their animated dreams into a financially rewarding reality. Nonetheless, Lucas decided to appoint a new division president, Doug Norby, to reign the group in, and Norby wasted no time in pressuring Catmull and Smith to lay off employees.
Catmull and Smith couldn’t bring themselves to start sacking their colleagues. Instead, Catmull went to Norby and argued that the division needed to remain intact, that cutting up such a potentially valuable entity didn’t make sense. But the new president was having none of it. Norby insisted that he be given a list of names for dismissal.
The two heads dug in, ignoring Norby’s demand until, one day, they were given an ultimatum. They were to appear in the president’s office the following morning with a list of names, and that was that.
The next day, Catmull and Smith did what Norby had asked them to do. They walked into his office at the appointed time and put a sheet paper on his desk. Two names were written on it: Ed Catmull and Alvy Ray Smith.
Norby backed down, and all of the employees of the Computer Division kept their jobs. So grateful were the staff to Catmull and Smith that they all chipped in to buy the two heads and their wives a well-earned night on the town.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: