Archive for 2012

Jonathan Gottschall is turning business storytelling into a toothless tiger

Posted by  Shawn Callahan —May 4, 2012
Filed in Business storytelling

Jonathan Gottschall, a literary scholar, has just written a piece for Fast Company called Why Storytelling is the Ultimate Weapon and in the process has …

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Telling Stories Puts Our Brains in Sync

Posted by  Shawn Callahan —May 1, 2012
Filed in Business storytelling, Communication

Greg Stephens, Lauren Silbert and Uri Hasson are Princeton University neuroscientists who in 2010 conducted a series of experiments showing that an audience’s brains light …

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More thoughts on why we retell stories

Posted by  Shawn Callahan —April 13, 2012
Filed in Business storytelling

The following few paragraphs are part of an exercise I’m doing with Madelyn Blair. We’re writing an Essay in Two Voices, a format invented by …

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Venue announced – The Harvard Club of Boston

Posted by  Kevin Bishop —April 10, 2012
Filed in Business storytelling, News

We can now confirm the venue for our ‘Storytelling for Business Leaders’ workshops in Boston, on the 5th June, is the Harvard Club of Boston. …

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Triggering stories and action through competition

When asked for the secret of his success in the steel industry, American industrialist Charles Schwab (1862-1939) always talked about using praise, not criticism, giving …

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That’s how we do it

Posted by  Mark Schenk —April 5, 2012
Filed in Anecdotes

We’ve all heard it. “That’s how we do things around here.” It brooks no argument and is a strong signal that changing the behaviour might …

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Story triggering – reinforcing beliefs

I did a blog post in February about reconnecting with an old friend of mine, and how she is one of the most gifted storytellers …

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Some initial thoughts on why we retell stories

Posted by  Shawn Callahan —March 29, 2012
Filed in Business storytelling, Communication

As soon as I walked into our office I wanted to tell Kevin the story Hugh Grant told on Graham Norton’s talk show last night. …

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An “I’m like you story”

Posted by  Kevin Bishop —March 27, 2012
Filed in Communication

One of the story types we believe you need to be able to tell is the “I’m like you story”. This is a story you …

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In communicating your strategy what do your projects say?

Posted by  Shawn Callahan —March 23, 2012
Filed in Communication, Strategy

What’s more important, what we say or what we do? I think we all know that our actions reveal what’s really important. Actions speak louder …

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