Archive for 2012
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Years
Jonathan Gottschall is turning business storytelling into a toothless tiger
Jonathan Gottschall, a literary scholar, has just written a piece for Fast Company called Why Storytelling is the Ultimate Weapon and in the process has …
Read MoreTelling Stories Puts Our Brains in Sync
Greg Stephens, Lauren Silbert and Uri Hasson are Princeton University neuroscientists who in 2010 conducted a series of experiments showing that an audience’s brains light …
Read MoreMore thoughts on why we retell stories
The following few paragraphs are part of an exercise I’m doing with Madelyn Blair. We’re writing an Essay in Two Voices, a format invented by …
Read MoreVenue announced – The Harvard Club of Boston
We can now confirm the venue for our ‘Storytelling for Business Leaders’ workshops in Boston, on the 5th June, is the Harvard Club of Boston. …
Read MoreTriggering stories and action through competition
Filed in Anecdotes, Business storytelling, Employee Engagement, Leadership Posts
When asked for the secret of his success in the steel industry, American industrialist Charles Schwab (1862-1939) always talked about using praise, not criticism, giving …
Read MoreThat’s how we do it
We’ve all heard it. “That’s how we do things around here.” It brooks no argument and is a strong signal that changing the behaviour might …
Read MoreStory triggering – reinforcing beliefs
Filed in Anecdotes, Business storytelling, Communication, Leadership Posts
I did a blog post in February about reconnecting with an old friend of mine, and how she is one of the most gifted storytellers …
Read MoreSome initial thoughts on why we retell stories
As soon as I walked into our office I wanted to tell Kevin the story Hugh Grant told on Graham Norton’s talk show last night. …
Read MoreAn “I’m like you story”
One of the story types we believe you need to be able to tell is the “I’m like you story”. This is a story you …
Read MoreIn communicating your strategy what do your projects say?
What’s more important, what we say or what we do? I think we all know that our actions reveal what’s really important. Actions speak louder …
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