Archive for 2012


An open letter to Ginni Rometty, CEO of IBM

Posted by  Shawn Callahan —January 10, 2012
Filed in Business storytelling

Dear Ginni, Congratulations on your appointment as IBM’s CEO. I’m looking forward to seeing how the company changes under your wise guidence. I’m writing this letter because I’ve just read the transcript of your interview at Fortune’s Most Powerful Women Summit held last year. I hope you don’t think this too bold but I would […]

Read More

A simple test for your strategic initiatives

Posted by  Shawn Callahan —January 9, 2012
Filed in Strategy

Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a simple test to help you see if you have effective strategic initiatives. But before I describe the test here’s some context. Crafting a strategy involves choosing a course of action to achieve desired outcomes over a set time period. An effective strategy […]

Read More

The whole, complete and detailed story

Posted by  Kevin Bishop —January 3, 2012
Filed in Business storytelling

Recent research quoted in the fantastic Psyblog has shown the benefits of telling ourselves the whole, complete and detailed story, rather than just select bits from it. Ruby et al. (2011) (*1) found the benefits of this approach in regards to exercise. They asked a group of people to think about an upcoming exercise session. […]

Read More

Send this to a friend