Archive for 2012

 

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An open letter to Ginni Rometty, CEO of IBM

Posted by  Shawn Callahan —January 10, 2012
Filed in Business storytelling

Dear Ginni, Congratulations on your appointment as IBM’s CEO. I’m looking forward to seeing how the company changes under your wise guidence. I’m writing this …

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A simple test for your strategic initiatives

Posted by  Shawn Callahan —January 9, 2012
Filed in Strategy

Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a simple test to help you see if you have effective strategic initiatives. …

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The whole, complete and detailed story

Posted by  Kevin Bishop —January 3, 2012
Filed in Business storytelling

Recent research quoted in the fantastic Psyblog has shown the benefits of telling ourselves the whole, complete and detailed story, rather than just select bits …

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