Archive for 2011
May your festive season be filled with stories
From a story perspective, Christmas is a prolific time of year. As we gather with friends and families we recall the memories of the past …
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A story for Christmas
Check this out. The young father stood in line at the layby counter, wearing dirty clothes and worn-out boots. With him were three small children. …
Read More5 things that happen when you know your company’s strategy
You can only act strategically, day in, day out, if you know your company’s strategy. Here are five things that happen when you really do …
Read MoreMaking the most of story-work
Filed in Business storytelling, Employee Engagement, Strategy
In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme …
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How we judge stories
I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were …
Read MoreThe dangers of social norms
I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make …
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