Archive for 2011
Strategic stories – tackling the anti-stories
We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with …
Read MoreHP’s CEO loses his job for want of a strategic story
It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO …
Read MoreAnnouncing ‘Storytelling for Business Leaders’ in Wellington, New Zealand
I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand …
Read MoreUsing social norms to change behaviour
People are highly sensitive to social norms – information about what other people are doing and what they approve of. You can use the concept …
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Sorry seems to be the hardest word
Why do airlines find it so hard to say sorry? I have been doing a lot of travel lately, and today is no exception, with …
Read MoreInfographic: Storytelling Vs. Corporate Speak
Came across this wonderful infographic on the differences between business storytelling versus corporate speak. Anyone have anything to add?
Read MoreAll Blacks and knitting yarns
I love short stories that say so much. Being a Kiwi, this is an incredibly exciting time for me with the Rugby World Cup currently …
Read MoreThe tough side of business storytelling
Steve Jobs introduced iCloud at Apple’s WorldWide Developers Conference in June 2011 . iCloud is Apple’s ‘next big thing’. After explaining the iCloud concept, Steve …
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