We collected an anecdote and used it in a document, and the document came to the attention of senior management. We were advised that the anecdote was inaccurate in some of its specifics, that it presented an overly negative picture and that there was a logical reason why someone might behave in the way described in the anecdote.
This highlights one of the key concepts about using business narrative techniques. It is not whether the anecdote is right or wrong, unnecessarily negative or overly positive, or if it is illogical from a management perspective that is the issue. The only issue is that the anecdote exists in the organisation. It might change in the retelling, but the gist remains the same over time. The anecdote doesn’t disappear because management thinks it is wrong. The anecdote provides insights that can help the organisation change the next story…
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:
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