Today’s Age has a article (requires free subscription) on Podcasting, the audio version of blogging, and suggests its adoption is outpacing its text-based cousin. While the numbers are still low—5000 podcasters in the US—the idea is exciting considering Polanyi’s idea: you know more than you can say and you will say more than you can write down. If it is easier to speak it, then recording an MP3 file and making it available to an audience might be an effective approach to transfer what you know.
A few weeks back I suggested a way to use blogs to help people find information rapidly and create new social networks using content as the catalyst. I can see how podcasting could be added to this solution but it is not just a simple replacement for blog posts. For a podcast to be effective—that is, be listened to—some work must be done to produce the podcast. I’m guessing an effective podcast sustained over a period of time will require more work to make it interesting that writing a regular blog.
Within an organisation I can see a variety of different types of podcasters:
Can podcasting be a useful tool within organisations?
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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