Posts Tagged ‘Values’

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034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast

Tags: Decision making, marketing, profit, purpose, revenue, values, values in action The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline […]

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No fun at work – values in action

Posted by  Shawn Callahan —July 17, 2011
Filed in Anecdotes, Employee Engagement

I heard this story from one of our workshop participants. We were talking about values and how they play out in practice. Their organisation, a government department, has ‘fun’ as a stated value. With that in mind Janet (not her real name) thought it would be fun to take her team on an outing to […]

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Finding and amplifying a sense of direction—directional stories

Posted by  Shawn Callahan —June 1, 2007
Filed in Anecdotes, Communication

This week I have been talking to people about foundational stories and how they are important for reinforcing the core vales and direction for everyone in the organisation. HP has a well know foundation story about Bill Hewlett and Dave Packard starting their little electronics company in a garage with a measly $500. Within this […]

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