37signals are renowned for being real innovators in the way they run their business. For example they shortened their workweek from 5 to 4 days for all their people during summer.
What caught my attention in the interview was his comments about what actually matters for a business.
He argues that instead of the business worlds and medias fascination with how much money a company is making or how many employees they had, they instead should be focussing on four things – the things that really matter.
Fried says what really matters is:
What a fantastic criteria to measure the success of your business.