I read a really interesting interview this morning with Jason Fried, founder and CEO of 37signals, a software company based in Chicago.

37signals are renowned for being real innovators in the way they run their business. For example they shortened their workweek from 5 to 4 days for all their people during summer.

What caught my attention in the interview was his comments about what actually matters for a business.

He argues that instead of the business worlds and medias fascination with how much money a company is making or how many employees they had, they instead should be focussing on four things – the things that really matter.

Fried says what really matters is:

• Are you profitable?
• Are you building something great?
• Are you taking care of your people?
• Are you treating your customers well?”

What a fantastic criteria to measure the success of your business.