The Science of Persuasion

Posted by  Kevin Bishop —November 29, 2012
Filed in Insight

Regular followers of our blog and newsletter, will know we are huge fans of Robert Cialdini and his work on influencing and persuasion.
I was therefore very excited when I saw this animation that Professor Cialdini has just created outlining his six principles of influence.
It’s well worth twelve minutes of your time to watch.

About  Kevin Bishop


  1. Thanks for sharing this! Excellent!

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