Character traits

Posted by Shawn Callahan - March 9, 2005
Filed in Uncategorized

When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large list of character traits to increase the richness of the process. Here is the poster I use.

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About Shawn Callahan
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

2 Responses to “Character traits”

  1. Column Two Says:

    Character traits

    Shawn Callahan has posted a list of character traits, which are very useful when constructing archetypes or personas. To quote: When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large…

  2. Synesthesia Says:

    Connecting People With Content

    Shawn Callahan points to his own white paper Using Content To Create Connections Among People [PDF] that advocates (in a style accessible to the non-techie) the use of blogs, feeds and aggregators as a more flexible solution (compared with a grand “kno…