Character traits
When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large list of character traits to increase the richness of the process. Here is the poster I use.
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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Character traits
Shawn Callahan has posted a list of character traits, which are very useful when constructing archetypes or personas. To quote: When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large…
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