New white paper: connecting people with content

Posted by  Shawn Callahan —February 28, 2005
Filed in Employee Engagement

Organisations are still jumping to the conclusion that they absolutely need a ‘knowledge repository’ to successfully harness employee know-how. While a database (let’s be honest with ourselves, it’s just a database) can be an important part of a knowledge solution, by itself, it’s typically an expensive waste of time. This white paper provides an alternative approach where content generated by subject matter experts (SME) creates new social networks, which in turn can provide useful pointers to content held in the ‘knowledge repository.’ People access the database at points recommended by the subject matter expert in context of the seeker’s current need. It’s a type of social indexing. While the paper takes a sales force application area, the solution is widely applicable.

The beauty of the solution is that it relies on simple and inexpensive software (blogs and RSS aggregators). Feel free to contact me if you would like to know more on how you might implement this solution in your organisation. In particular, how might you motivate SMEs to participate.

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About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


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