Posts Tagged ‘Scientific’
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Years
160 – Challenge your assumptions
Great insights come from breaking free of your assumptions. Listen to hear how a high school dropout went on to win the Fields Medal.
Read More144 – Science warms up to story
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.
Read MoreThe Science of Storytelling
Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.
Read More128 – Collaboration and diversity is how you make progress
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Collaboration and diversity bring progress. Listen to hear how one woman defied gender norms to receive recognition for a scientific breakthrough.
Read More127 – The mould that broke the staph
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Not all mistakes lead to failures. Listen to hear how one scientist’s carelessness resulted in a life-saving discovery.
Read MoreThe ponytail and why your stories must be true
Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…
Read MoreStories are the brain’s natural language
Stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.
Read MoreHow to use storytelling for deeply analytic and scientific communities
Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.
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