Posts Tagged ‘Scientific’

128 – Collaboration and diversity is how you make progress

Collaboration and diversity bring progress. Listen to hear how one woman defied gender norms to receive recognition for a scientific breakthrough.

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127 – The mould that broke the staph

Not all mistakes lead to failures. Listen to hear how one scientist’s carelessness resulted in a life-saving discovery.

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The ponytail and why your stories must be true

Posted by  Mike Adams —August 27, 2020
Filed in Anecdotes, Business storytelling, Communication

Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…

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Stories are the brain’s natural language

Posted by  Mike Adams —June 24, 2020
Filed in Anecdotes, Business storytelling, Communication

Stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.

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How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

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