This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

You only get better by telling stories and getting feedback, ideally where it matters – in the workplace. Find tips on how to practice storytelling here.

To be an impressive presenter you can spend hours crafting slides and get your delivery word-perfect. But, to have impact you must be a great communicator.

Learn how Billy Crystal sets the rules with his audiences – no phones and no recording. Try it when you next set ground rules for workshops / presentations.

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

Storytelling is a powerful business tool and it’s available to everyone. All you need is a little knowledge, a few new habits and lots of practice.

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

Even if you’re not a Game of Thrones fan, Tyrion’s sales pitch to Daenerys is sheer genius and a case study in persuasive language. Learn why in this post.

Here is a practical guide for leaders to developing and maintaining your business storytelling skills from the foundations to mastery. Find out more here: