“Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …

He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all …

Hierarchies are great at running established organisations but they are notoriously slow in reacting to major changes. Its not really a problem when your strategy …

I like to ask senior executives this simple question: is there a story going around your company that’s causing you pain? I remember asking one …

This week I presented at the Sydney knowledge management round table and Rod Irwin, the co-ordinator of the group, remarked at just how long one …

Dear Ginni, Congratulations on your appointment as IBM’s CEO. I’m looking forward to seeing how the company changes under your wise guidence. I’m writing this …

In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme …

“Insight is an unexpected shift to a better story.”–Gary Klein, Seeing What Others Don’t You can download the pdf version of this article. Shawn and …

Congratulations on doing TheStoryTest—and if you haven’t done it, reading this blog post now is tantamount to cheating—shame on you 🙂 Here are the quick …

Anecdote helps you harness the natural power of stories to bring your strategy to life. We help you tell your strategic story and then engage …