Author Archive

How we took business storytelling global at the ATD Conference 2017

Posted by  Lucy Honeywell —June 23, 2017
Filed in Business storytelling, Events

The Anecdote team recently had a booth at the ATD Conference for the first time. Learn how we introduced our business storytelling approach to the world.

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

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Storytelling for Sales: Paris 2016

Posted by  Lucy Honeywell —August 12, 2016
Filed in Business storytelling, Events

Anecdote, in conjunction with Persona Global, is holding a public Storytelling for Sales on Thursday 1st September in Paris. Learn more here.

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Our first Anecdote Partner Conference – A gathering of storytellers in Palm Cove

Posted by  Lucy Honeywell —September 9, 2015
Filed in Business storytelling, Events, Selling

In July the Anecdote team (unfortunately minus Helen) spent 3 days in Palm Cove for our first Partner Conference. The location was magnificent. We were …

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Come to the Storytelling for Leaders program at the Melbourne Zoo

Posted by  Lucy Honeywell —August 25, 2015
Filed in Business storytelling, Events, Leadership Posts

Anecdote is holding a public Storytelling for Leaders program on September the 9th in Melbourne, at our zoo.  We love wild animals. You see them …

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