193 – Rolling Stones songwriting – Andrew Loog Oldham

Posted by  Anecdote International —October 6, 2023
Filed in Anecdotes, Podcast, Uncategorized

Andrew Loog Oldham at 19 years of age was the Rolling Stones first manager. By suggesting that Keith Richards and Mick Jagger start writing original songs, a 50 year plus collaboration was born (affectionately now known as the ‘Strolling Bones’ ;>). Shawn and Mark discuss how a business might use this story to explain both the value of copying masters, and encouraging innovation.

Welcome back to a new Anecdotally Speaking episode.

For your story bank

Tags: Original material, innovation, youth, music, confidence, early start

This story starts at 01:18

1963 Andrew Loog Oldman

19 Years of age

First band management job was the Rolling Stones. Managed for first 4 years

Got them a recording contract with Decca (who had previously turned down the Beatles)

Stones played covers like all bands of the time

Richards and Jagger told to write original songs – little previous experience

Famous names can make a story quicker to tell and visualise

About  Anecdote International

Anecdote International is a global training and consulting company, specialising in utilising storytelling to bring humanity back to the workforce. Anecdote is now unique in having a global network of over 60 partners in 28 countries, with their learning programs translated into 11 languages, and customers who incorporate these programs into their leadership and sales enablement activities.


  1. Ignacio Inchausti says:

    He Gents – another business point might be: “don’t give up after the first challenge”.

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