055 – Not all twigs turn out to be snakes

Posted by  Anecdote International —April 28, 2020
Filed in Business storytelling, Communication, Podcast

In this uncertain time, how do you talk to your team about what we are facing in a beneficial way? Because we are all impacted and influenced by what other people do, it is important to share positive stories and show through example what to do and how to react.

After a short hiatus during the Coronavirus pandemic, Shawn and Mark are back in our ears! In this new climate, we are trialling recording via Zoom, so hopefully the audio quality hasn’t taken too much of a hit!

In this episode, the guys take a different approach to the normal story sharing structure we see in Anecdotally Speaking by including numerous personal stories surrounding the Coronavirus, and explaining how they can be implemented and shared in a business sense to demonstrate social proof.

Mark also shares a historic story that relates to what we are facing and how, with a few tweaks, it could be the perfect story to share in your workplace.

If you want to find out more about Robert Cialdini’s work and his book Influence: The Psychology of Persuasion, click here.

For your storybank

Tags: impact, influence, social proof, Spanish Flu, USA, behaviour change, historic, death, relevance

This story starts at 12:10

In 1918, the Spanish Flu was taking over Europe, and millions of people were infected.It had reached the shores of the United States.

Most of the country’s cities cancelled parades expect for Philadelphia. The city’s Liberty Bonds Parade still went ahead.

Philadelphia was one of the worst affected cities in the United States by the Spanish Flu. This was largely attributed to the parade going ahead.

About  Anecdote International

Anecdote International is a global training and consulting company, specialising in utilising storytelling to bring humanity back to the workforce. Anecdote is now unique in having a global network of over 60 partners in 28 countries, with their learning programs translated into 11 languages, and customers who incorporate these programs into their leadership and sales enablement activities.


  1. Tony Wells says:

    Thanks for the podcast, really enjoyed your chat. Felt I was in the room with you .
    I love the idea of telling stories and in particular building on the positive to make the point. As a coach/consultant am also thinking about how I need to change and how I can influence my clients on how they can /should change post covid-19.

    1. Thanks Tony. Positive behaviours stories are vital as well as progress stories. An effective leader will have a kitbag of stories to tell, which they are building on all the time.

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