Posts Tagged ‘Influence’

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Never let a good story get in the way of the truth

Posted by  Shawn Callahan —March 4, 2019
Filed in Business storytelling

I want to show you just how powerful the first story really is. Ever since I listened to episode 668 of the podcast This American Life last month, I’ve been asking people, “What do you think about MSG?” Now you might remember that MSG, or monosodium glutamate, is a controversial food flavouring commonly used in […]

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership Posts

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?’; ‘Do you want to talk to the journalist from The Times?’; ‘When should we share the new […]

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