Archive for 2018
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Years
023 – Industrial design with child’s play
Everyone sees the world differently – especially children, who are often overlooked when it comes to the customer user experience.
Read More022 – Saving Rubles with mutual Mars
This week’s episode of the Podcast brings us to Russia, and a story about how when the going gets tough, a great company relies on its values for guidance.
Read More021 – Rolling stones to hidden gems
Working as a team is rarely smooth sailing. This week’s podcast tells how those moments of conflict are often simply part of the creative process.
Read More020 – Twists and turns of a flying fortress
In this episode of the podcast we hear a story about the importance of checklists, and how this simple organisational aid can change the course of history.
Read More019 – Three feet away from the gold seam
If things aren’t working out, quitting is often an option. But sometimes it pays to ask an expert first, as this week’s story illustrates.
Read MoreStorytelling for Leaders – June 2018, Brisbane
Storytelling is a crucial skill for leaders. If you want to develop your skills, come along to our public storytelling workshop in Brisbane this June.
Read More018 – Are you married?
Storytelling with an emotional impact is a great way to grab people’s attention and make a serious point, as we hear in this week’s podcast:
Read MoreWhat might Amazon’s six-page narrative structure look like?
Filed in Business storytelling, Collaboration, Communication, Culture, Strategy
If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why
Read More017 – All about apocryphal stories
In this podcast we provide some examples of apocryphal stories and we dig into how to tell them, when to use them, and discuss the potential pitfalls.
Read More016 – Tips for strawberry flavour
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy
In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.
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