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When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …

Earlier this week Shawn sent me an email. “You must see Steve Jobs: The Lost interview. It’s available on iTunes” (its the movie, not the …

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a …

Over the years I’ve had the pleasure of meeting and working with some terrific business story practitioners. And because we love to know who are …

Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It was a two day event. We used the first day …

I had a meeting on Friday with a senior leader facing a common problem. There are many changes going on and his people have developed …

We’ve said often on this blog that you just don’t get the benefits of storytelling (meaning, memory, caring) unless you are telling a story. Over …

  “Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …

At Christmas, I was in Melbourne with my two kids. All my family live there and I needed to do what I could to ensure …

Kevin shared this story with me the other day. It’s too good not to retell. > A few years back, there was an ad agency …