This evening I was reading Business Model Generation (thanks Tom Graves for sending me a copy). It’s an approach for designing your business model and comparing it with others, such as your competitors. It is one of many approaches that illustrates the phenomenal effort that goes into developing business models and strategies. Yet despite all this strategic effort leaders often assume that everyone will just know and understand the strategy and their role in it.
Without strategic clarity, a clear understanding of the strategy that everyone knows, strategy development is a waste of time.
So here’s a little test you can apply to your organisation. Don’t be too alarmed if you fail many of the questions, many organisation do. But if you do, come and chat to us about strategic stories.
5 questions to test whether your organisation exhibits strategic clarity:
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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