Court cases are decided on the basis of the facts and evidence presented. Or are they?
I have long believed that court cases are essentially a battle of stories, and whoever tells the most plausible and persuasive story wins. This article might change your mind as well: The Arsenal of Persuasion: Make your closing argument a really good story. The article has some great examples of the persuasive power of stories.
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:
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