I was sceptical whether Twitter would be a useful business tool. I heard it was addictive so decided to keep away until I worked out how it might be useful. There are six of us in Anecdote and we all work from home. Three of us are in Melbourne and three in Canberra. One of the problems with working from home, or out at client sites, is the feeling of disconnection that builds without hearing the chatter that would surround you in an office. Twitter provides this chatter.
We started using Twitter a few weeks ago and already I can feel the difference. I have closed down access to my Twitter feed to the world so only Anecdoters can see my twits. That way I can share all the things I might say if we were in an office together. This is a valuable service for our business but I couldn’t measure this value. It’s the value of contentment, sanity, fun, and a smile when you hear Robyn has just baked some muffins, Daryl is wrestling with Zahmoo, Mark is updating his iPhone, Krista is writing an anecdote for her business card and Chandni is getting her mac working.
I noticed Tom Davenport is writing off the business value of social networking applications like Facebook and MySpace. He might be right but being social is essential to our work. So if Twitter is a social networking applications I can say it delivers us business value but don’t ask me to put a figure on it.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
Send this to a friend