I’m often asked, “What happens if the story is untruthful? Wont that skew the participant’s viewpoint?”
Robert McKee makes this paradoxical observation which you might find helpful.
“What happens is fact, not truth. Truth us what we think about what happens.”
McKee, Robert. Substance, Structure, Style, and the Principles of Screenwriting. New York: ReganBooks, 1997.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
Send this to a friend