One of the key challenges in starting a community of practice is to find the right domain – the topic that people are passionate enough about and interested enough in to contribute some of their discretionary time and effort. One of the tests we use is the ‘I am a …..’ test – designed to find out the topics people identify with. I discovered yesterday that two additional questions can help identify domains:
‘I am passionate about or interested in ….’ – this question helps where someone has an interest in an area but their current role might be outside this topic.
‘I want to be …’ – this question elicits aspirations and can help with new entrants who would be reluctant to describe themselves when answering the ‘I am a …’ question.
I would love to hear other thoughts/hints/tips on helping to identify potential CoP domains.
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:
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