Power of storytelling

Posted by  Mark Schenk —October 1, 2007
Filed in Business storytelling

We have blogged previously about 50 Lessons, a site featuring over 500 short videos of business leaders describing some of their key learnings. There are two videos here that describe why stories are powerful. Well worth a look.

Mark Schenk About  Mark Schenk

Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:


  1. Shawn says:

    It is interesting how Jay hardly uses narrative to convey his message. I disagree with his advice on keeping stories short. It depends on the culture of the organisation. We’ve found that some organisations naturally tell longer stories while others prefer short ones. Being categorical is misleading. He was playing the role of the expert and being the authority. We need to be sceptical of such forthright advice.
    William, on the other hand seem more credible because he tells one of his own stories to illustrate his point and also makes the important point that leaders need to do remarkable things for stories to be told.

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