When quantitative analysis just wont cut it

Posted by  Shawn Callahan —August 18, 2007
Filed in Business storytelling

I read Bob Sutton and Jeff Pfeffer’s book, Hard Facts: Dangerous Half-thruths & Total Nonsense, and I was concerned managers would think that you could only make decisions based on data and analysis.

So I was delighted to see this post from Bob Sutton setting out three times when data and analysis wont help.

  1. When you don’t know what to count
  2. When you can count it, but it doesn’t stick
  3. When What You Can Count Doesn’t Count

I recommend you read Bob’s post. He elaborates on each point and mentions the importance of ethnographic approaches, storytelling, images, and tells some good stories too.

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About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

One Response to “When quantitative analysis just wont cut it”

  1. Holger Nauheimer Says:

    Shawn, I have posted about your blog in a summary of what other blogs have written today or recently:

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