I read Bob Sutton and Jeff Pfeffer’s book, Hard Facts: Dangerous Half-thruths & Total Nonsense, and I was concerned managers would think that you could only make decisions based on data and analysis.
So I was delighted to see this post from Bob Sutton setting out three times when data and analysis wont help.
I recommend you read Bob’s post. He elaborates on each point and mentions the importance of ethnographic approaches, storytelling, images, and tells some good stories too.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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