I’m starting to see more leaders blogging. While working for a construction company at the moment I discovered that one of their general managers is posting a video to the division’s blog every month. This is not a highly produced effort. More like a 6 minute talking head with a hand held handy cam. By all accounts people love it.
Rob Vertessy was, until recently, the Chief Scientist at CSIRO’s Land and Water Division and is now the Chief Scientist – Hydrology at the Bureau of Meteorology. While at CSIRO he published a blog which you can take a look at here until someone decides to take it down. Rob had a clear policy for how he used the blog. Anything that was blogged represented an informal view and he wouldn’t be held to account for anything that he wrote on the blog. Rob delivered official statements via email. The blog enabled Rob to talk about what he was doing and thinking. I hope he continues the practice at the Bureau of Met. As an aside, Rob was finishing his PhD when I was completing my honours. We both were working on geomorphological topics, Rob on tidal rivers in Northern Territory while I was working on the macro-tidal Ord River in Western Australia. Rob helped me make sense of all the mud I collected.
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About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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