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A whole new mind review

Posted by  Shawn Callahan —September 1, 2006
Filed in Business storytelling

Garr Reynolds over at Presentation Zen has written an excellent review of Dan Pink’s A Whole New Mind. A couple of quotes that stand out:

“The future belongs to a different kind of person,” Pink says. “Designers, inventors, teachers, storytellers — creative and empathetic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.”

“Story” is not just about storytelling but about listening to stories and being a part of stories. We were all born storytellers (and “storylisteners”). As kids we looked forward to “show and tell” and we gathered with our friends at recess and at lunchtime and told stories about real things and real events that mattered, at least they mattered to us. But somewhere along the line, “Story” became synonymous with “fiction” or even “lie.” “Oh, he’s just telling you a big fat story,” they’d say. So “Story” and storytelling have been marginalized in business and academia as something serious people do not engage in.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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