I’m re-reading Steve Denning’s The Leader’s Guide to Storytelling and having fun chasing down the footnotes and references. I thought I’d share with you some of the resources and examples I find by reading the book in detail. For example Tyco, a global business employing 250,000 people, include in their guide to ethical conduct illustrative anecdotes for each topic covered in the guide including:
- equal employment
- gifts, and
A Tyco employee can read the dot points and clearly defined guidelines then supplement their understanding by reading the anecdotes.
Here is one of the anecdotes for ‘Gifts’ with the heading ‘Bribes and Inappropriate Gifts Look Like …’:
Andreas, a project manager, is waiting for a permit for the expansion at his facility. An official at the local zoning board informs him that things could move more quickly if he paid an “express fee.”
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: