“I hate paper and would never recommend my organisation use it because so many people just write absolute drivel using paper.” Sounds ridiculous? Well substitute ‘blog’ for paper and that’s an opinion I’m hearing from senior executives.
Hey, here’s the secret: blogging is only a technology, just like paper is a technology. Both technologies enable people to write and distribute their ideas. If we can set aside the nonsense that all blogging is self-indulgent twaddle, we can then highlight what blogging technology can do that paper cannot. A couple of points I would make to senior executives:
- it’s easier to find things written on a blog
- you can subscribe to a blog and receive your subscription instantaneously
- blogs promote linking among people and therefore encourage new social networks (this seems to be an attractive meme for executives)
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: