Blog

How to use your success stories to demonstrate value – Selling with Story part 3

Posted by  Shawn Callahan —July 31, 2015
Filed in Business storytelling, Communication, Selling, Strategy

Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. In Selling with […]

Read More

How to build credibility and trust – Selling with Story part 2

Today’s post is part two of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. In Selling with […]

Read More

How to incorporate story into your sales – Selling with Story part 1

Posted by  Shawn Callahan —July 23, 2015
Filed in Business storytelling, Communication, Culture, Selling

Today’s post is part one of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. Part […]

Read More

3 simple ways to improve your sales pitch

Posted by  Mark Schenk —July 20, 2015
Filed in Business storytelling, Selling

Over the past few months we’ve been helping a global architecture firm put together pitches for several multi-million dollar opportunities. It’s been a great experience, and learning opportunity, to apply the power of storytelling to pitching big ideas. The value of using storytelling in sales situations is evident but it really works well […]

Read More

Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

They say that great tourism is all about experiences, that this is where the big opportunities lie. We are told – and I think it’s true – that travellers have progressed from happy snappers to experience seekers. But while we do judge the success of a trip by our memories of it, the […]

Read More

Why don’t people believe you are telling the truth?

Posted by  Mark Schenk —July 14, 2015
Filed in Business storytelling

Michael Leunig is an Australian cartoonist. He is a friendly, approachable and intelligent man well known for his humour and whimsy. He has been publishing his cartoons since the 1970’s. He is well-known for lovable characters such as Mr Curly and for the duck that inspired part of the opening ceremony for the […]

Read More

5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Business storytelling is about conversation and the type of story you’d tell someone when having an informal chat. The aim is to get as comfortable telling your stories at work as you are telling stories to your friends and family. Good business storytelling is invisible. There are some simple ways to improve your business […]

Read More

Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and opinions. These can sound very impressive but they are hard to understand and remember. To an audience, these often just sound like blah, blah, blah. Get your message to […]

Read More

Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%. Marketing and sales are far from dead and buried. In fact, these essential business facets are needed now more than ever. Yet, the way they are done needs to change, and embracing the art of […]

Read More

Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced in the entrepreneurial world after admin manuals. They are cold, dry, formulaic documents extolling the virtues of a process, product or company. Full of jargon, claims and assertions. […]

Read More
down
up