Blog

Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Back in late 2014, Shawn resolved to start writing a book on business storytelling to share what we had learned about achieving business results using the power of stories. It was 10 years since Shawn founded the company and it was definitely time to get the book out. Like most books, the writing was a […]

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Just how personal can you be when telling a connection story?

Posted by  Claire Scobie —March 17, 2017
Filed in Business storytelling, Leadership

People struggle with bringing in a personal element to their stories. Yet, with Connection stories, it’s important to reveal something about yourself because you are more likely to create a deeper bond with your audience. But not every personal story can be told. It’s often about finding the right story to tell the right audience to deliver […]

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Don’t try to change someone’s mind, do this instead

Posted by  Shawn Callahan —March 15, 2017
Filed in Business storytelling, Collaboration, Culture

Last month, The New Yorker published an article called ‘Why facts don’t change our minds’, in which the author, Elizabeth Kolbert, reviews some research showing that even ‘reasonable-seeming people are often totally irrational’. Kolbert’s popular article makes a good case for the idea that if you want to change someone’s mind about something, facts may […]

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Master the art of collecting stories with these resources

Posted by  Tom Graves —March 9, 2017
Filed in Business storytelling, Communication

How do we collect stories? How do we know which stories to collect, and why? For that matter, what is a story? For practical answers to those questions above, there are many helpful articles throughout the Anecdote Blog. If you need ideas about how to use story for family-history and the like, or to help your community […]

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Improve the effectiveness of what you do with feedback loops and stories

Posted by  Tom Graves —March 7, 2017
Filed in Business storytelling, Collaboration

How do we learn in action? How do we improve the effectiveness of what we do – particularly when working together with others? One proven strategy is to set up ‘learning loops’, and in practice, much of it is based around stories. A popular technique here is the After Action Review. It’s simple, quick, and […]

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Beat business jargon by using stories to counter smart-talk

Posted by  Tom Graves —March 2, 2017
Filed in Business storytelling, Insight

He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all just empty ‘smart-talk’? Smart-talk is information without understanding, theory without practice – ‘all mouth and no trousers’, as the old aphorism puts it. It’s all too common amongst would-be ‘experts’ […]

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Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This seems to be particularly true of large organisations. A few years back, we got a call from a large company headquartered in the Netherlands. Their head of strategy felt that their people didn’t understand the company strategy – a common concern across most big businesses. The strategy group […]

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The Value of Stories in Successful Project Delivery

It’s important to keep a project’s business case up-to-date throughout its life, so that the project keeps delivering value to the organisation. Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. A few years ago, I found myself sitting in on a conference call with […]

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every time it’s the same: “You want to buy? Low price, low price” – as if price itself is the only reason anyone would want the item. No attempt at a […]

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Since starting Anecdote in 2004, I’ve been lucky to meet a bunch of inspiring people. One of them is Paul Costello, who I’ve written about in my book, Putting Stories to Work. Paul is an amazing story practitioner and has been in the field for decades. He’s an Aussie who moved to America about 20 […]

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