Blog

Strategic storytelling: use stories to explain why

Posted by  Shawn Callahan —July 21, 2017
Filed in Business storytelling, Fun

I recently learned something of the utmost importance about stories from a world-class magician. On a trip into the city, I popped on a podcast to amuse me on the drive. This American Life is on high rotation on my iPhone and I was excited to see there was an episode called ‘The Magic Show’. […]

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The Role of Storytelling in a Team of Teams

Posted by  Shawn Callahan —July 18, 2017
Filed in Business storytelling, Culture

Four-star general Stanley McChrystal became the commander of US forces in Afghanistan in the mid-2000s. When he arrived in the country, he found the American military operating much as it always had, through command-and-control organisational structures. It didn’t take him long to figure out that wasn’t working against an enemy organised in flat networks that […]

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Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling

It was exciting to visit Mexico again. I was totally blown away with the beauty of Monterrey. It’s like having a city the size of Melbourne nestled among the bluffs of Yosemite National Park. For some reason I was expecting a flat, desert landscape. It reminded me of Singapore somehow but without the tropical downpours. […]

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Get in the sweet spot for effective storytelling

Posted by  Mark Schenk —June 27, 2017
Filed in Business storytelling

We often see people making one of two mistakes in their storytelling. They either don’t tell a story at all, or they go overboard and turn it into something you’d read in a Stephen King novel. The danger of either mistake is that your audience will lose interest. So how do you make sure that […]

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How we took business storytelling global at the ATD Conference 2017

Posted by  Lucy Honeywell —June 23, 2017
Filed in Business storytelling, Events

Last month, Mark, Shelley and I boarded a plane flying from Melbourne to Sydney, the first of three flights that would eventually lead us to hot and humid Atlanta. The city was hosting the 2017 Association for Talent Development International Conference and Exhibition, where an Anecdote booth was to feature for the first time. International […]

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Stories are Powerful: An update from the ATD Conference 2017

Posted by  Mark Schenk —June 2, 2017
Filed in Events, News

Last week I was in Atlanta with two of the Anecdote team (Lucy and Shelley) at the Association for Talent Development (ATD) international conference and exhibition. For the first time ever we had a booth at the exhibition. The exhibition was open from Monday to Wednesday and we were inundated with people wanting to know […]

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Embed a new way of thinking with stories

Posted by  Shawn Callahan —May 11, 2017
Filed in Business storytelling, Culture, Leadership Posts

As I have said before, if you want to change a work culture, you need to change the stories that are told about it. But I’ve never been a fan of the single-story approach to change. Personally, I can’t think of a time when just one amazing story transformed a company. (Some have even gone […]

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Like it or not, stories are shaping your company culture

Posted by  Shawn Callahan —April 28, 2017
Filed in Business storytelling, Culture, Strategy

Gerry Lynch is the general manager of Mars New Zealand, the food and retail business that gives us Mars bars, M&Ms, MasterFoods and Whiskas, to name just a few of their brands. The company, which employs a couple of hundred people, is also a regular finalist in, and winner of, New Zealand’s long-running IBM Kenexa […]

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Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Time is one of my most valuable commodities. It’s probably the same for you. So anything that wastes time reduces productivity, right? And that’s something we all want to avoid. The overwhelming view of stories in business is that they waste valuable time. This is demonstrated every time I run one of our programs or […]

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Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Back in late 2014, Shawn resolved to start writing a book on business storytelling to share what we had learned about achieving business results using the power of stories. It was 10 years since Shawn founded the company and it was definitely time to get the book out. Like most books, the writing was a […]

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