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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense is that while emotions are understandably running high over the election result, there is also a feeling that the US system is resilient.) I started the trip in Seattle, working […]

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How to practice storytelling while getting real work done

Posted by  Shawn Callahan —November 17, 2016
Filed in Business storytelling

Twenty years ago, psychologist Anders Ericsson conducted research on what it takes to build expertise. Mere practice is not enough. If practice is all it takes to be great, taxi drivers would be the best drivers in the world. Ericsson discovered it takes a special type of practice to build better skills. He called it […]

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Storytelling in business and the effectiveness of ‘pizza’ meetings

Posted by  Stuart Reid —November 14, 2016
Filed in Anecdotes, Business storytelling

My involvement with storytelling in business started back in 1998, when I joined the UK Audit Commission as a researcher. At that time, the Audit Commission was the public sector watchdog in the UK. It was well known for its hard-hitting and evidence-based research reports, which exposed poor performance, fraud and waste in the public […]

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Business storytelling methods for lawyers and law firms

Posted by  Shawn Callahan —October 25, 2016
Filed in Business storytelling, Employee Engagement

Last week I was in London and had the pleasure of catching up with Ian Rodwell from Linklaters, one of the largest law firms in the world and part of the magic circle of elite legal companies headquartered in the British capital. Ian has been a long-term advocate of our work and we spent an […]

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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales teams. The results were so effective we set about developing a specific program for sales, Storytelling for Sales, which was released in 2015. I’ve just finished reading a relatively recent book […]

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Great presenter or great communicator – it’s your choice

Posted by  Mark Schenk —October 6, 2016
Filed in Communication

Simon Sinek walked on stage wearing jeans, casual shoes and a long-sleeve t-shirt. He was about to deliver the Monday keynote at ATD 2016 to about 10,000 people at the Denver Convention Centre. Armed only with a humble flipchart and marker he started by talking about a recent experience: About three weeks ago I was […]

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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work out that it’s those times they tell a story that the sales start to go well. I remember asking a group of sellers in Florida what stories they tell to overcome […]

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Set ground rules for workshops or presentations like a master

Posted by  Shawn Callahan —August 30, 2016
Filed in Anecdotes, Business storytelling

Billy Crystal steps forward on stage, smiles and in that familiar way a relative walks into your house and asks for a cup for tea, Billy says how much he loves Melbourne and launches into his first story (this is how I remember it). “You guys are so good with your cell phones. So respectful. […]

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Storytelling for Sales: Paris 2016

Posted by  Lucy Honeywell —August 12, 2016
Filed in Business storytelling, Events

Anecdote, in conjunction with Persona Global, is holding a public Storytelling for Sales on Thursday 1st September in Paris. The session will be held at Hotel Napoleon. Now in our 11th year, you can imagine that Shawn and Mark have had heaps of experience delivering our programs, and are now recognised globally for their business storytelling expertise. […]

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership, Strategy

About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating a compelling story was only one of the conditions for success. The other non-negotiable was that leaders had to have the skills and confidence to tell their version of the […]

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