Blog

The Value of Stories in Successful Project Delivery

It’s important to keep a project’s business case up-to-date throughout its life, so that the project keeps delivering value to the organisation. Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. A few years ago, I found myself sitting in on a conference call with […]

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every time it’s the same: “You want to buy? Low price, low price” – as if price itself is the only reason anyone would want the item. No attempt at a […]

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Since starting Anecdote in 2004, I’ve been lucky to meet a bunch of inspiring people. One of them is Paul Costello, who I’ve written about in my book, Putting Stories to Work. Paul is an amazing story practitioner and has been in the field for decades. He’s an Aussie who moved to America about 20 […]

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How to capture stories using places and props

Posted by  Tom Graves —February 10, 2017
Filed in Business storytelling, Insight

Yes, I’ll admit it: it’s a trick, of course. But it’s a useful trick – especially for those of us who need to collect stories for organisations, communities, and even for family-history. The place is important here: it needs to be the right kind of place, the right atmosphere – the kind of ‘story-place’ where […]

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took our chairman, Paul Honeywell, on a tour of the Yarra Valley wineries just outside Melbourne. Paul was over from England, so we wanted to show off some of our finest […]

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

  20 March is World Storytelling Day. On that date back in 2011, we launched TheStoryTest.com, a website designed to help people develop their ability to spot stories. We now have close to six years of data from across the globe about the ability of people to know what is and what is not a […]

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11 Gift Ideas for the Storyteller in Your Life

Posted by  Shelley Fenech —December 16, 2016
Filed in Business storytelling, Fun

Christmas is fast-approaching and it’s easy to get caught up in the hustle and bustle of everyday life, so we thought we’d make this year’s Christmas gifting a little easier. Most families or friendship circles have an avid or aspiring storyteller, so we’ve come up with a list of 11 things that any storyteller would […]

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How management by wandering around (MBWA) helps with change management

Posted by  Mark Schenk —December 15, 2016
Filed in Culture, Employee Engagement

When I was doing my first degree back in the late 1970s, one of the very important – and simple – techniques for being a more effective manager was known as ‘management by wandering around’ (MBWA). The essence of MBWA is to get up from behind your desk – which managers often think of as […]

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Storytelling skills: how to build your story repertoire

Posted by  Mark Schenk —December 14, 2016
Filed in Business storytelling

The process of becoming an effective storyteller in business is … well … a process. It doesn’t often happen by chance. The first step is learning how to spot a story. Then you need to start actively noticing stories – assessing things that happen in terms of their potential as useful stories. The next step […]

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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense is that while emotions are understandably running high over the election result, there is also a feeling that the US system is resilient.) I started the trip in Seattle, working […]

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