Archive for April, 2017

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Like it or not, stories are shaping your company culture

Posted by  Shawn Callahan —April 28, 2017
Filed in Business storytelling, Culture, Strategy

Gerry Lynch is the general manager of Mars New Zealand, the food and retail business that gives us Mars bars, M&Ms, MasterFoods and Whiskas, to name just a few of their brands. The company, which employs a couple of hundred people, is also a regular finalist in, and winner of, New Zealand’s long-running IBM Kenexa […]

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Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Time is one of my most valuable commodities. It’s probably the same for you. So anything that wastes time reduces productivity, right? And that’s something we all want to avoid. The overwhelming view of stories in business is that they waste valuable time. This is demonstrated every time I run one of our programs or […]

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Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Back in late 2014, Shawn resolved to start writing a book on business storytelling to share what we had learned about achieving business results using the power of stories. It was 10 years since Shawn founded the company and it was definitely time to get the book out. Like most books, the writing was a […]

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