Troy White has just posted a blog which I think is both very good because it encourages people who don’t think they are storytellers to have a go and practice, yet I feel doesn’t go far enough because there is a chance readers will not get to a story based on his list of triggers. Mind you I think Troy’s story prompters are a great place to start. I would like, however, to make some additions to each one to make doubly sure people tell a story rather than just express their opinion. My additions are in red.
To get to a story you need to get to a time and a place. When and where questions are good. Asking what happened works. Just asking for an example can work if you can get people to provide a detailed example. Troy’s prompters point us in the right direction for finding our own stories. My additions hopefully will increase the chances that a story will be told.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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