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The TED presentation commandments

Posted by  Shawn Callahan —May 12, 2009
Filed in Business storytelling, Communication

  1. Thou Shalt Not Simply Trot Out thy Usual Shtick.
  2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before
  3. Thou Shalt Reveal thy Curiosity and Thy Passion.
  4. Thou Shalt Tell a Story.
  5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Exquisite Controversy.
  6. Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
  7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desperate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
  8. Thou Shalt Remember all the while: Laughter is Good.
  9. Thou Shalt Not Read thy Speech.
  10. Thou Shalt Not Steal the Time of Them that Follow Thee.

If you don’t know what TED is, you don’t know what you are missing. You can see some of my favourite TED videos here.

This list is from Presentation Zen.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

2 Responses to “The TED presentation commandments”

  1. Simon - presentations training in the UK Says:

    Great, and I mean GREAT ideas. Wouldn’t it have been nice if Tony Robbins had followed them last year!?! 😉
    Simon
    ps: Actually, it might even have been the year before last when he ran embarrassingly over.

  2. Shawn Callahan Says:

    What happens when you break a commandment?

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