Stories and video how-to guides—screencasting

Posted by  Shawn Callahan —May 13, 2009
Filed in Business storytelling, Communication

A couple of week ago a 28 year old naval engineer delivered his baby son based on watching some DIY YouTube videos. When I heard this news I realised that the DIY video’s time had come and it wouldn’t be too long before we see its wide adoption in organisations.

I’ve been a long-time user of screencasting technology such as ScreenFlow as a way of recording how to do things on your computer. As an example here is a 3 minute guide on how to establish a cash flow schedule in

How to establish a schedule in Salesforce from Shawn Callahan on Vimeo.

Notice how I’ve preceded the instructions with a story that conveys why it’s important to go through these steps.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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