Thanks to all my Twitter friends who helped me refine this article. It was a fun process that reinforces for me the strength of social computing approaches for collaboration.
The main purpose of this whitepaper is to introduce senior leaders to the idea of business storytelling and demonstrate its importance, especially in the increasingly complex and unpredictable world we live in. It also provides some approaches to how you find and recount your experiences in a business context.
I encourage you to send a copy to your CEO, or better still your CFO and CIO, and help them realise that people only remember what they feel and despite the painful sounding name, people don’t feel bullet points.
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: