Here is one of the stories I heard at KM Australia as told by John Girard.
When he reached the third worker he once again asked the original question. This time the worker paused, glanced at the traveller until they made eye contact and then looked skyward drawing the traveller’s eyes upward. The third mason replied, “I am a mason and I am building a cathedral.” He continued, “I have journeyed many miles to be part of the team that is constructing this magnificent cathedral. I have spent many months away from my family and I miss them dearly. However, I know how important Salisbury Cathedral will be one day and I know how many people will find sanctuary and solace here. I know this because the Bishop once told me his vision for this great place. He described how people would come from all parts to worship here. He also told that the Cathedral would not be completed in our days but that the future depends on our hard work.” He paused and then said, “So I am prepared to be away from my family because I know it is the right thing to do. I hope that one day my son will continue in my footsteps and perhaps even his son if need be.”
Girard J.P. and Lambert S (2007) “The Story of Knowledge: Writing Stories that Guide Organisations into the Future” The Electronic Journal of Knowledge Management Volume 5 Issue 2, pp 161-172.
In the topic of writing future stories my personal preference is to help people find real stories that reflect where they would like to be in the future. I find that when people write fictitious future stories there is excitement and engagement while they write them, which is a good thing, but when the stories are revisited weeks later people look at each other askance and wonder what drugs people were on.
This type of story is in another category. It’s one that might help to break a mindset and get a group thinking more aspirationally.
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: