Posts Tagged ‘Purpose’

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034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast

Tags: Decision making, marketing, profit, purpose, revenue, values, values in action The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline […]

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How to double productivity by sharing stories of purpose

Posted by  Shawn Callahan —November 25, 2013
Filed in Anecdotes

Back in 2008 Wharton School professor, Adam Grant (author of one of my favourite books, Give and Take), conducted a fascinating experiment that highlighted how important it is to be reminded of your purpose. He was working with a call centre that raised funds for a university. He divided the call centre into three groups. […]

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As a business person, why care about storytelling?

Posted by  Shawn Callahan —April 11, 2009
Filed in Anecdotes, Business storytelling, Leadership Posts, Strategy

In 1993, as the co-founder of photographic library startup, I travelled to Los Angeles to check out one of America’s largest commercial photographic collections. Remarkably they were well under way converting their film stock to Kodak PhotoCD, a proprietary digital format launched the year before. We were impressed with Eastman Kodak because it looked like […]

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The stonecutters and the cathedral builder

Posted by  Shawn Callahan —July 27, 2008
Filed in Anecdotes, Business storytelling

Here is one of the stories I heard at KM Australia as told by John Girard. On a foggy autumn day nearly 800 years ago a traveller happened upon a large group of workers adjacent to the River Avon. Despite being tardy for an important rendezvous curiosity convinced the traveller that he should inquire about […]

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Finding and amplifying a sense of direction—directional stories

Posted by  Shawn Callahan —June 1, 2007
Filed in Anecdotes, Communication

This week I have been talking to people about foundational stories and how they are important for reinforcing the core vales and direction for everyone in the organisation. HP has a well know foundation story about Bill Hewlett and Dave Packard starting their little electronics company in a garage with a measly $500. Within this […]

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