Posts Tagged ‘Purpose’
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166 – Don’t let money be your purpose
The purpose of an organisation can hugely impact the way it behaves. Listen to hear how a monetary focus made Boeing responsible for the deaths of hundreds of people.
Read MoreReplay 034 – When baggage really flies
Filed in Business storytelling, Corporate Storytelling, Podcast
Having a clear purpose will help the people in your organisation make better decisions. Listen to hear how Southwest Airlines increased its revenue by more than $1 billion by following its purpose.
Read More068 – How to animate Disney executive characters
Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.
Read More067 – Born to run and still running
Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.
Read More060 – Sleepy racers run towards Cliff
Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.
Read MoreFive lessons on how to be a great presenter
Here are five things we can learn from author Patrick Lencioni that can help make our presentations more memorable, engaging and impactful.
Read More034 – When baggage really flies
This week’s podcast shows how Southwest Airlines stuck to their purpose which helped the airline add over $1 billion to their bottom line. Find out how.
Read MoreHow to stop your change program from stalling
Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.
Read MoreHow to double productivity by sharing stories of purpose
Back in 2008 Wharton School professor, Adam Grant (author of one of my favourite books, Give and Take), conducted a fascinating experiment that highlighted how …
Read MoreAs a business person, why care about storytelling?
Filed in Anecdotes, Business storytelling, Leadership Posts, Strategy
In 1993, as the co-founder of photographic library startup, I travelled to Los Angeles to check out one of America’s largest commercial photographic collections. Remarkably …
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