Storytelling for Sales

How to connect, influence and sell with stories.
Helping you build a vital sales skill.

What is it?

Storytelling for Sales is a comprehensive six-month program that will help sellers become star performers.

We begin by showing sales managers how to be better story coaches. We then conduct a two-day workshop where sellers work on live opportunities – this is not time away from selling – followed by a Deliberate Practice Program that includes coaching and weekly activities to embed their new skills. We will even help find 25 cracking stories for sellers to tell. Download Storytelling for Sales brochure.

To learn more, email us today.


What will sellers learn?

Sellers will learn how to use their own stories as well as stories from their company to establish rapport, build credibility, demonstrate value and ask for the business.

You’ll learn how you can’t beat a problematic story with a fact – it can only be beaten by a better story. You’ll learn how to make your own stories even better. And just as importantly, you’ll find out when not to tell a story.

Each lesson will help you in a very practical way, providing you with story techniques to close your own opportunities more quickly.

To learn more, email us today.

Who runs the training?

We do, with our Partners around the world.

Our facilitators are experienced in complex solution sales and therefore have their own stories to tell.

Anecdote SFS Partner logoWith our global network of Partners we deliver this program to workplaces in 18 countries, with more to come.

What outcomes can you expect?

  • Faster connection with your prospect
  • Greater buy-in for your solution across the organisation because everyone knows and can tell its story
  • Fewer roadblocks because anti-stories are overcome with better stories
  • A longer, more-trusted relationship with your buyer
  • A faster sale because the buyer is emotionally engaged in the process
  • More sellers operating at the star-performer level.

To learn more, email us today.

Storytelling for Sales participants include…

Kronos logo
Macquarie logo
IBM logo
Gartner logo
Microsoft logo
Bacardi logo
SAP logo