Posts Tagged ‘Thinking differently’

179 – There is no average

Posted by  Anecdote International —March 2, 2023
Filed in Anecdotes, Podcast

If you design for the average, you might find you’re designing for no one. Listen to hear how challenging an assumption held for 30 years transformed aircraft cockpit design.

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125 – Lending a hose to neighbours on fire

Great leaders communicate in ways that change minds and inspire action. Listen to hear how Franklin Roosevelt used an analogy to shift the events of World War II.

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121 – Charitable causes for problematic pilgrims

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

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054 – Looking upstream for causes of downstream problems

Posted by  Anecdote International —February 12, 2020
Filed in Business storytelling, Podcast

This podcast considers the role of parables in business storytelling, sharing an example which highlights the need to tackle issues at their source.

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052 – Pepsi and Apple in new containers

Posted by  Anecdote International —December 16, 2019
Filed in Business storytelling, Podcast

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.

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