Yammer Opens Doors to Sales Opportunities with Storytelling

Posted by  Shawn Callahan —January 18, 2014
Filed in Business storytelling, News


Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned how to tell, elicit and trigger stories. And like many companies we work with our story-listening techniques are a real eye-opener for them.

Today we’re delighted we can share this case study describing what we did and the impact it had for Yammer.

To download the case study just click here.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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