Archive for November, 2007

Business Narrative Workshop – 3 December

Posted by  Mark Schenk —November 12, 2007
Filed in Events

Over the years we have refined our one-day Narrative Techniques for Business workshop and have it to the point we are proud of both the …

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Last week’s conversation at the Churchill Club

Posted by  Shawn Callahan —November 12, 2007
Filed in Business storytelling

Last week the Churchill Club hosted a conversation titled, What’s Your Story? Leon Gettler (journalist at The Age), Andrea Lemon (scriptwriter, author, theatre director and …

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Name badges as conversation starters

Posted by  Robyn —November 7, 2007
Filed in Anecdotes, Collaboration

Graham Harvey in his book ‘Seducing the Vigilante Customer ‘ tells of his experience in a restaurant. “Even though I sort of half guessed what …

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Stories make brands stronger

Posted by  Shawn Callahan —November 7, 2007
Filed in Business storytelling

Brandweek reports that the Advertising Research Foundation has just completed a three year study on the effectiveness of TV advertisements in the USA and found …

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Changing people’s attitude toward change

Posted by  chandni —November 5, 2007
Filed in Collaboration

Collaboration brings with it change and complexity and uncertainty. How are we going to do this? What will happen next? Why should we work like …

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Hardly a story to be heard in the Australian political campaign

Posted by  Shawn Callahan —November 4, 2007
Filed in Business storytelling

I have been listening carefully to the politcians on both sides of the Australian political fence in the run up to our election day on …

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Our need for the knowledge worker is over

Posted by  Shawn Callahan —November 3, 2007
Filed in Insight

The term ‘knowledge worker’ is now a meaningless concept in developed countries because the shift Drucker started to notice in the ’50s from jobs requiring …

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Using Twitter to stay connected

Posted by  Shawn Callahan —November 1, 2007
Filed in Collaboration

I was sceptical whether Twitter would be a useful business tool. I heard it was addictive so decided to keep away until I worked out …

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