Archive for November, 2007
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Years
Business Narrative Workshop – 3 December
Over the years we have refined our one-day Narrative Techniques for Business workshop and have it to the point we are proud of both the …
Read MoreLast week’s conversation at the Churchill Club
Last week the Churchill Club hosted a conversation titled, What’s Your Story? Leon Gettler (journalist at The Age), Andrea Lemon (scriptwriter, author, theatre director and …
Read MoreName badges as conversation starters
Graham Harvey in his book ‘Seducing the Vigilante Customer ‘ tells of his experience in a restaurant. “Even though I sort of half guessed what …
Read MoreStories make brands stronger
Brandweek reports that the Advertising Research Foundation has just completed a three year study on the effectiveness of TV advertisements in the USA and found …
Read MoreChanging people’s attitude toward change
Collaboration brings with it change and complexity and uncertainty. How are we going to do this? What will happen next? Why should we work like …
Read MoreHardly a story to be heard in the Australian political campaign
I have been listening carefully to the politcians on both sides of the Australian political fence in the run up to our election day on …
Read MoreOur need for the knowledge worker is over
The term ‘knowledge worker’ is now a meaningless concept in developed countries because the shift Drucker started to notice in the ’50s from jobs requiring …
Read MoreUsing Twitter to stay connected
I was sceptical whether Twitter would be a useful business tool. I heard it was addictive so decided to keep away until I worked out …
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