If you are interested in the Most Significant Change technique or, more generally, in ways to assess the impact of initiatives that are difficult to measure, then you might like to keep an eye on the ZahmooBlog. We will posting on how MSC is being used and can be used; updates on Zahmoo—the online service for MSC practitioners; profiles of MSC practitioners; and a range of useful MSC tips and resources.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: