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UK Cabinet Office uses YouTube

Posted by  Shawn Callahan —September 5, 2006
Filed in News

Dissident reports that the UK Cabinet Office has posted two videos on YouTube. It’s good to see the UK Government using the latest social software. I went searching for the videos and found one called Sharing – the Leadership Challenge, which is about shared services. The second, called Transformational Government got this error message when I clicked on it:

This video has been removed at the request of copyright owner COI Television because its content was used without permission

While the intent was good—helping citizens understand government programmes and directions—the production sent the wrong message; the quality was too high. The message became, “the Government is wasting taxpayer money on expensive marketing.” Perhaps a better approach is to create a video at the quality that most YouTube videos are filmed; home hand-held handy-cam. Do some simple editing and add titles and start with a message that says, “we decided to keep costs down in this video and used the most basic tools.”

I found this YouTube link via Dissident. If you’re interested in what’s happening in knowledge management in the UK public sector, this is the blog to watch.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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